The most sincere form of flattery

Let’s be even more critical than usual. This stuff is just plain bloody awful. Since we are not interested in shaming we won’t even tell you where it comes from,

the point is that it is indicative of something that seems to be increasing, fake adaptive reuse, a sort of greener shabby chic.

It tries to look like adaptive reuse but it uses brand new materials, presumably because it would sully the sterility of the bourgeouis environment to actually use grubby old materials. You get to look cool and environmentally aware without giving up your wealthy consumer status.

It’s the perfect illustration of how consumerism can poison its opposition by turning the opposition into a product. Marcuse described it long ago.

One Comment