The blogging art

Although the essay in its adapted blog form is not yet the essay of Bacon, Montaigne, Addison or Orwell you can nonetheless see what may lie in the future as the form refines itself. Brief and pointed, visual as well as literary, loaded with allusion and subterranean complexity via links, and potentially collaborative and open ended through its comments, the blog essay has a great future.

Why this self reflexive ruminating? A post on BLDGBLOG, one of our favourite blogs, about the beauty and future reuses of oil drilling platforms that begins with the author’s discovery of this advertisement. There are times when you just have to stand back and admire. But don’t take my word for it, read the original post here, and its follow up here.

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